The First 22 Differences
The First 22 Differences
The First 22 Differences
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The First 22 Differences

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The First 22 Differences

The First 22 Differences is a compilation born out of our monthly leaflet project, The Difference Between an Orange. This volume includes the first two years of leaflet content, bound together without anything fanciful, into a soft cover book. The monthly leaflet features a collection of tidbits intended to provoke, unsettle, and inspire. Each issue contains a mix of curiosities, critical concepts, creative sparks, and constructive possibilities—elements designed to shake up our settled worldviews and disrupt the complacency we often fall into as we age. The content is a blend of reflections, tools, and approaches that, while brief and intentionally incomplete, aim to spark new questions and fresh perspectives.

The First 22 Differences includes all of the content released in the first two years of circulation. The slim softcover book has similar dimensions to the original leaflets, totalling 134 pages. The books are printed on 75g smooth paper, with a sturdy 300g softcover and crack-free, stitched binding ensure durability, making it a delightful keepsake for the intellectually curious.

General Information on The Difference Between an Orange

"The Difference Between An Orange" does not take itself  too seriously. It’s a playful, yet insightful, exploration of ideas meant to challenge the echo chambers that social media often traps us in. The series offers readers a small but concerted effort to break away from the ordinary, encouraging them to think differently without subscribing to any particular ideology.

This collection of leaflets is as much a labor of love as it is a recurring challenge to condense big ideas into bite-sized pieces. Whether you're looking to disrupt your thinking or simply enjoy a well-crafted, intriguing read, "The Difference Between An Orange" is a captivating and satisfying project that stands out from the usual offerings.

As a nod to its origins, the series embraces a lighthearted disclaimer: the content within is meant as seeds or irritants—brief, incomplete, and probably inaccurate. In the spirit of its playful nature, everything you read is to be taken with a grain of salt, because as the leaflet itself asserts, “Everything you just read is false, including this.”

Details: 

  • Slim 100mm x 210mm size
  • 75g smooth paper 
  • 300g coated softcover
  • Crack free, stitched binding
  • Weight: ~108g
  • page: 134
  • Format: 22 Differences

Our September 2024 Launch Preview video below dives deep on these guys, and provides some ideas for the types of usage and manipulations possible with them. 


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